5
21/04/2025
Reichman University + Online
5
"The sessions were engaging, interactive, and relevant. I left each one inspired and ready to apply what I learned."
"The best part was the real-time feedback. I could fix things immediately instead of waiting until the end. It made a huge difference."
"I learned a lot about how to make medical topics interesting for the public. Also met great people I hope to collaborate with again."
"The group work was my favorite. We bounced ideas off each other and ended up with something way better than I could do alone."
You are invited to take part in the first-of-its-kind content creation course, offered exclusively to MinDshare students.
During the course, we will learn how to develop a message, market an idea, do copywriting, apply persuasion techniques, and acquire practical skills in rhetoric and public speaking.
The sessions will be delivered by experts from the “Medat” association, which specializes in promoting public health in the fields of medical treatment and preventive medicine.
During the course, we will split into groups, each guided by a “Medat” expert. Alongside the sessions, each group will prepare marketing content of their choice on various public health topics. In the final meeting, we will present the products, which will be used to promote these topics on “Medat”’s social media platforms and in future conferences.
The course will be delivered online via the ZOOM platform, every Monday at 18:00, once a week. Each online session will last about an hour and a half.
In addition, there will be two in-person meetings on 12/05/2025 and 26/05/2025, held at Reichman University, with the option to attend remotely as well.
The course is offered free of charge, subject to prior registration, full attendance at all meetings, and active participation in discussions and in the marketing content project.
Registration is conditional on submitting an application form provided by the MinDset program team and receiving confirmation of registration.
The number of participants is limited to 30 students only! Registration will close once the quota is filled.
We look forward to seeing you,
The “Medat” Association
Women’s Health
Children’s Health
Smoking
Nutrition
Nutrition
Vaccinations
Convincing the Convincers: The Psychology of Behavior Change Why are skeptics harder to influence than the general public? What makes campaigns more effective in preventing risky behavior? How do you deal with resistant audiences? In this meeting, we’ll dive deeper into the psychology behind persuasion processes, learn how much participants are influenced by their environment and social norms, and how to create content that resonates emotionally and behaviorally. We’ll discuss practical tools for tailoring messages to different audiences, and especially how to connect to resistant ones.
Using Creative Thinking Tools for Content Creation, Writing, and Editing
Positioning in Front of the Camera – and How to Create Video Clips?
Copywriting and Idea Marketing – How Do You Dress an Idea? The lecture will cover the principles of persuasive writing – how to appeal to different audiences, craft precise messages, and adapt content that resonates both logically and emotionally. We’ll explore tools for improving presentation, learn how to build a community around shared values, and set goals for practical tools and projects that will strengthen writing and enable the delivery of effective, impactful messages to the target audience while also empowering the writers themselves.
Tips and Principles for Interview Management
Or.G