MinDshare

Collaborating with the Midaat Association

Lessons

5

Starting Date

21/04/2025

Location

Reichman University + Online

Rating

5

MinDshare - Collaborating with the Midaat Association

You are invited to take part in the first-of-its-kind content creation course, offered exclusively to MinDshare students.

During the course, we will learn how to develop a message, market an idea, do copywriting, apply persuasion techniques, and acquire practical skills in rhetoric and public speaking.
The sessions will be delivered by experts from the “Medat” association, which specializes in promoting public health in the fields of medical treatment and preventive medicine.

During the course, we will split into groups, each guided by a “Medat” expert. Alongside the sessions, each group will prepare marketing content of their choice on various public health topics. In the final meeting, we will present the products, which will be used to promote these topics on “Medat”’s social media platforms and in future conferences.

The course will be delivered online via the ZOOM platform, every Monday at 18:00, once a week. Each online session will last about an hour and a half.

In addition, there will be two in-person meetings on 12/05/2025 and 26/05/2025, held at Reichman University, with the option to attend remotely as well.

The course is offered free of charge, subject to prior registration, full attendance at all meetings, and active participation in discussions and in the marketing content project.
Registration is conditional on submitting an application form provided by the MinDset program team and receiving confirmation of registration.

The number of participants is limited to 30 students only! Registration will close once the quota is filled.

We look forward to seeing you,
The “Medat” Association

Mentors and Assigned Topics for the Marketing Content Project

Dr. Itamar Natzar

Women’s Health

Dr. Shani Ra’anan Dan

Children’s Health

Prof. Shiran Burd

Smoking

Reut Levi Yashachar

Nutrition

Dr. Ella Berkowitz

Nutrition

Dr. Keren Landsman

Vaccinations

Missed the Course? Catch the Replay

MinDshare

5 Videos
Description

Convincing the Convincers: The Psychology of Behavior Change Why are skeptics harder to influence than the general public? What makes campaigns more effective in preventing risky behavior? How do you deal with resistant audiences? In this meeting, we’ll dive deeper into the psychology behind persuasion processes, learn how much participants are influenced by their environment and social norms, and how to create content that resonates emotionally and behaviorally. We’ll discuss practical tools for tailoring messages to different audiences, and especially how to connect to resistant ones.